Marketing & Design

My Skills

Tools: Canva, Constant Contact, Mailchimp, Squarespace, WordPress

          Development & Execution
        
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          Development & Execution
        
Creating a timeline for campaigns
Identifying target audience
Campaign management (developing campaigns that drive engagement)

          Content Creation & Management
        
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          Content Creation & Management
        
Overseeing & editing web content
Creating eye-catching graphics/materials using accessible design tools
Ensuring consistency with branding standards
Developing materials for promotion

          Stakeholder Communication & Collaboration
        
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          Stakeholder Communication & Collaboration
        
Liaison with institutional communications and branding specialists
Connecting with various interested parties

          Community Engagement & Promotion
        
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          Community Engagement & Promotion
        
Driving community engagement/interest via campaigns
Working with social teams to identify best advertising channels
Leveraging cost-efficient tools to promote programs

Marketing Metrics

The data presented reflects the average open rate for our email campaigns, which meets or surpasses industry standards for healthcare communications. This success is particularly notable given that the distribution list encompassed over 16,000 contacts, showcasing the broad reach and relevance of our content. Such a performance reflects the ability to engage a large, targeted audience effectively.

Past Campaigns